Google Pay and Axis Bank launch FLEX co-branded RuPay credit card with UPI link support.

Key facts

• Google Pay launched FLEX, a fully digital, UPI-powered co-branded credit card with Axis Bank built on the RuPay network.
• Users can link the FLEX card to UPI accounts inside Google Pay and scan QR codes for credit-powered merchant payments.
• The card offers instant cashbacks or rewards instead of monthly billing-cycle credits.
• Eligible users can apply and receive a virtual card within minutes at zero cost directly inside the Google Pay app.
• Google Pay introduced Pocket Money on the UPI Circle framework, letting parents set monthly spending limits up to ₹15,000 or approve each child transaction.
• Google Pay now prompts customers to rate small merchants immediately after transactions to build unified customer ratings.
• A GenAI-powered Ads tool within Google Pay for Business lets small merchants create, preview, and launch ad campaigns in minutes.