India Becomes World’s Largest Market for Large Language Model (LLM) Adoption

Key facts

• India has emerged as the world’s largest and most active market for large language model (LLM) adoption, according to an analysis by Bank of America (BofA).
• The country now leads globally in the number of users for popular AI apps such as ChatGPT, Gemini and Perplexity, both in terms of monthly active users (MAUs) and daily active users (DAUs).
• India has the second-largest online population in the world, with more than 700-750 million mobile internet users who consume 20-30 GB of data a month at around $2.
• Telcos such as Jio and Bharti Airtel are offering complimentary subscriptions to paid versions of AI apps like Gemini and Perplexity.
• India could emerge as a testing ground for the next phase of AI, known as agentic AI, which are applications that can reason, plan and execute tasks independently.