National Campaign on Entrepreneurship to Train 50,000 Community Resource Persons and 50 Lakh SHG Members

Key facts

• The Ministry of Rural Development (MoRD) launched the “National Campaign on Entrepreneurship” under the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM).
• The key objective of the campaign is to “train and build capacity of 50,000 community resource persons (CRPs) on enterprise promotion and impart EDP training to 50 lakh SHG members of DAY-NRLM.”
• The campaign was launched on 12th January 2026 with the theme “Promoting Rural Women Entrepreneurship – Har Ghar Udyam, Har Gaon Samriddh.”
• The initiative supports the MoRD commitment to “enabling at least 3 crore Lakhpati Didis, i.e., SHG women members earning ₹1 lakh or more per annum.”
• The campaign aims to “catalyse millions of rural entrepreneurs, paving the way for a resilient, inclusive, and self-reliant non-farm rural economy.”
• The program focuses on the “promotion of non-farm rural enterprises” as a critical pathway to bring transformational change in the income levels of rural women.