Badhna Hai Toh Yahan Judna Hai Campaign Launched to Promote Skill India Digital Hub

Key facts

• Union Minister of State (Independent Charge) for Skill Development and Entrepreneurship (MSDE) Jayant Chaudhary launched the nationwide awareness campaign Badhna Hai Toh Yahan Judna Hai on 23 February 2026.
• The campaign was introduced on the sidelines of the India AI Impact Summit 2026 to accelerate progress toward a Viksit Bharat through digital skilling.
• Actor Amitabh Bachchan has been brought on board to strengthen awareness and participation in the Skill India Digital Hub (SIDH), India's integrated platform for skilling and employment.
• The SIDH platform has already onboarded more than 1.5 crore registered candidates, emerging as one of the largest unified digital skilling platforms in the country.
• The mobile-first, AI-enabled platform offers industry-aligned courses and is available in more than 21 Indian languages to ensure inclusion and ease of access.
• Key features of SIDH include Aadhaar-based eKYC registration, OTP-enabled mobile access, QR-code-enabled personalised digital CVs, and digitally verified credentials.
• The campaign targets a diverse user base including youth, women, professionals, entrepreneurs, and differently-abled citizens to support the vision of Lifelong Learning for Prosperity.