India boosts tourism at ITB Berlin 2026 with new partnerships and 10% GDP share goal

Key facts

• On 5 March 2026 India held tourism talks with Indonesia and Germany at ITB Berlin 2026 led by Union Tourism Minister Gajendra Singh Shekhawat.
• Discussions covered increased tourism flows, air connectivity, sustainable travel and people-to-people ties.
• Shekhawat met UNWTO’s Shaikha Al Nowais to explore sustainable tourism models.
• India launched a 700 sq m Incredible India Pavilion featuring 37 companies and six states showcasing heritage, culture, wellness and wildlife.
• The Ministry of Tourism announced a Netflix partnership to promote Indian destinations through cinematic storytelling and new tourism films.
• The government reiterated its goal to raise tourism’s GDP share from 6% to 10%, emphasised during the 33rd South Asia Travel and Tourism Exchange in New Delhi that gathered over 2,000 exhibitors.