Ministry of Culture–YouTube MoU to digitally upskill Indian folk artists

Exam-focused facts from the 30 March 2026 current affairs briefing.

Key facts

The Ministry of Culture (MoC) and YouTube signed an MoU on 25 March 2026 to train folk, tribal and traditional artists in digital content creation, intellectual property rights, monetisation and audience engagement.
YouTube will act as knowledge partner and host specialised training sessions with IGNCA, Sangeet Natak Akademi, National School of Drama (NSD), zonal cultural centres and Kalakshetra Foundation.
The initiative will provide recording equipment where feasible, co-develop localised educational material and identify mentors through MoC’s autonomous institutions.
A joint task force under the MoC will guide execution and impact assessment of the programme focused on the folk music creative economy.
Last year 15 per cent of content created on YouTube in India was watched by global audiences.