RISA: Timeless Tribal launched to globalise tribal crafts

Key facts

• Ministry of Tribal Affairs (MoTA) launched 'RISA: Timeless Tribal' brand at Sunder Nursery to position tribal crafts in premium global markets.
• Brand name 'RISA' is derived from 'Risa', a traditional handwoven textile of Tripura.
• First phase covers 10 clusters featuring Eri and Muga silk of Assam, Santal cotton of Jharkhand, Changpa Pashmina of Ladakh, Kotpad cotton of Odisha, Dongria and Toda embroidery of Odisha and Tamil Nadu, and handicrafts Dokhra metal art, Longpi pottery, and Turtuk brassware.
• Designers Abu Jani Sandeep Khosla, Manish Tripathi, Anju Modi, Gaurav Jai Gupta, and Sameera Dalvi onboarded to reposition tribal products in luxury markets.
• Initiative includes design intervention, capacity building with skill training, infrastructure development of weaving clusters and finishing units, and eco-friendly premium packaging designed by National Institute of Design (NID) Haryana.