SWAYATT Initiative Completes Seven Years of Promoting Inclusive Public Procurement

Key facts

• Government e-Marketplace (GeM) celebrated the seven-year anniversary of its flagship initiative, SWAYATT (Startups, Women and Youth Advantage through e-Transactions).
• Launched on 19 February 2019, the initiative aims to democratise public procurement for startups, women entrepreneurs, youth, Micro and Small Enterprises (MSEs), and Self Help Groups (SHGs).
• The initiative focuses on addressing three critical challenges for emerging enterprises: access to markets, access to finance, and access to value addition.
• Cumulative order values for women entrepreneurs on GeM rose from ₹1,265.62 crore in FY 2018–19 to ₹83,323 crore by FY 2025–26.
• Order volumes for women-led enterprises increased from 1,01,530 to 44,48,894 over the seven-year period.
• Startup participation saw cumulative order values increase from ₹497.24 crore in FY 2018–19 to ₹54,005.8 crore by FY 2025–26.
• Order volumes for startups expanded from 17,434 to 5,30,578 during the same period.
• GeM has established dedicated storefronts, including Startup Runway and Womaniya, to enhance the discoverability of these sellers among government buyers.