HDFC Bank and Visa launch FIFA World Cup 2026-themed Pixel credit card

Key facts

• HDFC Bank and Visa have introduced a co-branded, limited‑edition FIFA World Cup 2026‑themed Pixel credit card.
• The card is issued on the Visa network and is positioned as a digital‑first offering with instant issuance, app‑based access and customisation options.
• It is available to both existing and new users of the bank’s Pixel Play platform.
• The partnership also covers the bank’s debit, business and forex prepaid cards, allowing eligible customers to join a “spend and win” campaign.
• Rewards under the campaign include FIFA World Cup 2026 match tickets, themed travel packages, merchandise and vouchers.
• The launch was announced at an event in Mumbai attended by former England footballer Michael Owen.
• Ashish Parthasarthy, group head for payments and related businesses at HDFC Bank, said the collaboration aims to combine digital payments with sports engagement for cardholders.
• Rishi Chhabra, country manager for Visa India, said the initiative leverages Visa’s global association with FIFA to offer event‑linked experiences through everyday transactions.