Ministry of Finance launches MyLIC and Super Sales Saathi apps of Life Insurance Corporation of India (LIC)

Key facts

• The Ministry of Finance launched two digital platforms of Life Insurance Corporation of India (LIC) on April 15, 2026.
• The MyLIC app is a customer-focused platform that allows policyholders to manage insurance portfolios, pay premiums instantly, track policy benefits in real time, and avail paperless policy loans.
• MyLIC enables customers to update policies, revive lapsed policies, and purchase policies online through a paperless e-KYC process.
• The Super Sales Saathi app is designed for LIC sales intermediaries and field staff to provide digital tools for marketing insights, performance tracking, customer management, and policy servicing.
• Super Sales Saathi includes features such as real-time policy status tracking, automated follow-up reminders, integrated customer communication, AI-driven nudges, digital sales kits, and performance dashboards.