Parallel Web systems launches Index platform for AI creator compensation

Key facts

• Parag Agrawal, former Twitter CEO, has unveiled Index, a platform from his artificial intelligence (AI) startup Parallel Web systems.
• The Index platform is designed to fairly compensate content creators when AI agents consume their work instead of humans.
• The platform utilizes a compensation model based on Shapely value, a game theory concept that estimates each source's contribution to an AI agent's output.
• Launch partners for Index include The Atlantic, Fortune, PR Newswire, PitchBook, Enigma, RocketReach, ZoomInfo, Alex Heath’s Sources, Packy McCormick’s Not Boring, and Mario Gabriele’s The Generalist.
• The model ties compensation to the value of the agent's work and source contribution, contrasting with fixed-fee licensing deals used by OpenAI with the Associated Press, Axel Springer, and News Corp.