FSSAI targets misleading 'healthy' and 'organic' food label claims

Key facts

• The Food Safety and Standards Authority of India (FSSAI) issued notices to food business operators for violating the Food Safety and Standards Act, 2006, regarding misleading brand names, trade names, and product claims.
• FSSAI flagged The Health Factory’s “Zero Maida” Whole Wheat Bread and “Zero Maida” Pizza Base for misleading trade names and associated claims.
• The regulator objected to health-focused branding on Troovy’s “Healthy Mix Veggie Chips”, “Healthy Ragi Chips”, and “Healthy Moong Dal Chips”, as well as “Healthy Choice Healthy Food for Healthy Life Poha”, Emami’s “Healthy & Tasty”, “Health Aid”, “Healthy Master”, and “Vision to Serve Healthy”.
• Notices were issued to Neuherbs True Vitamin for using an undefined term and PLAN B Plant Based Vegan for lacking prior approval for vegan food endorsement in its FSSAI licence.
• Organic claims were flagged for lack of required certifications and endorsements for Organic Wisdom, Shine Organic, Two Brothers Organic Farms, and World of Organic.
• FSSAI raised concerns over Storia Juice Pomegranate for containing only 4% pomegranate juice concentrate and Iota Water for misleading claims regarding the addition of minerals.