eSARAS: Connecting Women-Led Self-Help Groups to National Markets

Key facts

• eSARAS is the official online marketplace of Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM), built exclusively for products made by women Self-Help Groups (SHGs) and their federations.
• As of February 2024, over 8.62 crore women SHG members have a digital storefront through eSARAS, with 85% directly linked to the Ministry of Rural Development (MoRD) network.
• The platform integrates with digital infrastructures including the Open Network for Digital Commerce (ONDC) and UMANG.
• Listed product categories include home and living, women's apparel and accessories, men's apparel and accessories, personal care, food items, and kids toys & accessories.
• The marketplace features regional crafts such as Chanderi sarees from Madhya Pradesh, marble items from Rajasthan, and Pashmina from Jammu & Kashmir.