HDFC Bank launches 'Max for Seniors' and 'Max for Her' savings accounts

Key facts

• HDFC Bank has launched 'Max for Seniors' and 'Max for Her' savings accounts under its Savings Max portfolio.
• The accounts are designed for senior citizens and women, focusing on financial security, financial management, lifestyle benefits and banking convenience.
• According to government data, India's senior-citizen population is expected to reach around 230 million by 2036, about 15% of the country's population.
• Women currently hold 39.2% of bank accounts and contribute 39.7% of total deposits in India.
• Both accounts offer cyber protection, Auto Sweep facility for fixed-deposit-like returns, insurance cover, health support and lifestyle privileges.
• Max for Seniors offers digital fraud insurance cover of up to ₹25,000, doorstep banking, health-related support and wellness privileges, and an additional 0.5% FD interest on Auto Sweep facility.
• Max for Seniors includes personal accidental death cover on debit card up to ₹3.19 crore and airport lounge access.
• Max for Her offers complimentary health check-up, lifestyle vouchers, airport lounge access and locker charge discount.
• Max for Her includes debit card accidental death cover up to ₹3.19 crore and an additional accident cover up to ₹10 lakh.
• HDFC Bank's 'Premium Speciale Savings' suite for senior citizens and women provides enhanced cyber protection, curated lifestyle benefits and additional privileges.