UIDAI launches Udai mascot to simplify Aadhaar services

Key facts

• UIDAI launched the Aadhaar mascot 'Udai' as a resident-facing communication companion to simplify public understanding of Aadhaar services.
• The mascot will support clearer communication on services such as Aadhaar updates, authentication, offline verification, selective data sharing, adoption of new technologies, and responsible usage.
• UIDAI selected the mascot through an open national design and naming competition conducted on the MyGov platform, receiving 875 entries from across the country.
• Arun Gokul from Thrissur, Kerala, won the first prize in the mascot design competition, and Riya Jain from Bhopal won the first prize in the naming competition.