PayU and GoKwik Partner to Launch India's First Integrated Conversion-to-Completion Stack for D2C Brands

Key facts

• PayU and GoKwik have entered into a strategic partnership to launch India's first Integrated Conversion-to-Completion stack specifically for the Direct-to-Consumer (D2C) sector.
• The collaboration combines GoKwik's conversion intelligence with the payments infrastructure of PayU to address revenue leakage caused by checkout drop-offs and payment failures.
• PayU is a fintech platform regulated by the Reserve Bank of India (RBI) that empowers over 4.5 lakh businesses and supports more than 100 online payment methods.
• GoKwik is an e-commerce enablement platform that serves over 15,000 brands and maintains a network of more than 200 million shoppers.
• The integrated solution aims to simplify the commerce stack for digital-first Indian brands by improving transaction success rates and reducing operational complexity.