Science, Discovery, Tech and Environment · 25 March 2026
Razorpay and Sarvam AI partner to launch voice-led conversational commerce in India
Exam-focused facts from the 25 March 2026 current affairs briefing.
Key facts
- Razorpay has partnered with the Artificial Intelligence (AI) startup Sarvam AI to introduce voice-led conversational commerce for India's multilingual population.
- The technology allows users to search for products, place orders, and complete transactions using natural language and Indian languages.
- The initiative will first go live on the food delivery platform Swiggy via the Indus App.
- The partnership integrates Sarvam AI's models and agentic stack with Razorpay's agentic payments infrastructure.
- Razorpay is also developing AI-powered agents for payments using Anthropic's Claude chatbot to manage tasks like recovering abandoned purchases and resolving disputes.
- Sarvam AI has partnered with EkStep Foundation and AI4Bharat to roll out multilingual voice AI agents under the Listen at Scale initiative.
- A pilot of the voice assistant has been introduced on The Derma Co's website, allowing users to buy products using voice commands.