Divya Bharat: A Window to the Soul of India launched to strengthen India’s tourism ecosystem

Key facts

• National Institution for Transforming India (NITI Aayog) launched the anthology titled "Divya Bharat: A Window to the Soul of India" on 17 April 2026.
• The initiative aims to inspire citizens and global travellers to explore India's diverse tourism landscape through a structured and immersive approach.
• The anthology presents tourism offerings through a seasonal lens, covering iconic landmarks, heritage sites, cultural traditions, festivals, cuisines, and lesser-known destinations across all States and Union Territories.
• The launch was a collaborative effort involving NITI Aayog, the Ministry of Tourism, and the Ministry of Culture.
• Industry and academic partners participating in the launch included Airbnb, Atithi Foundation, Indian School of Public Policy (ISPP), Indian Institute of Tourism and Travel Management (IITTM), and Internet and Mobile Association of India (IAMAI).