Bisleri International and Indian Coast Guard (ICG) Sign Agreement for Coastal Plastic Waste Management

Key facts

• Bisleri International Pvt. Ltd., through its sustainability initiative Bottles for Change (BFC), signed a Letter of Association (LoA) with the Indian Coast Guard (ICG) Kerala & Mahe.
• The partnership aims to advance plastic waste management and promote environmental sustainability in coastal regions, aligning with the ICG mission of Plastic Free Oceans.
• The collaboration focuses on strengthening plastic waste management systems by promoting the responsible collection, segregation, and recycling of post-consumer plastic.
• The agreement was signed by Dr. Angelo George, Chief Executive Officer (CEO) of Bisleri International, and Deputy Inspector General Ashish Mehrotra of the ICG.
• This initiative is part of Bisleri's Greener Promise and Sustainability 2.0, which focuses on recycling, water conservation, and sustainability.