National Campaign on Entrepreneurship-II Launched to Train Five Lakh SHG Women

Key facts

• Rural Development Secretary Rohit Kansal launched the three-month 'National Campaign on Entrepreneurship-II' under the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM).
• The campaign will run from August 21 to November 21 and focus on farm and non-farm enterprises, formalisation of businesses, and marketing of self-help group products.
• The campaign aims to provide entrepreneurship and livelihood training to five lakh self-help group (SHG) women and support formalisation of 50,000 enterprises.
• It also aims to orient 50,000 community cadres, add two lakh members to producer groups and producer enterprises, promote agro-ecological practices among 20 lakh women, and onboard 25,000 SHG members on e-commerce platforms.
• The campaign will promote digital commerce through platforms such as ONDC and GeM and facilitate buyer-seller meets and linkages with buyers, aggregators, retailers and institutional purchasers.
• Community resource persons for enterprise promotion and business development service providers will be recognised as 'Udyam Sakhis', and the first edition of the 'Sankalp Shakti' monthly bulletin was released under DAY-NRLM.