Shah Rukh Khan Topped Kroll's 2025 Celebrity Brand Value Rankings

Key facts

• Shah Rukh Khan topped Kroll's 2025 celebrity brand value rankings with an estimated brand value of USD 177.9 million.
• Ranveer Singh retained the second position with USD 162.9 million, while 2024 topper Virat Kohli slipped to third with USD 158.4 million.
• The combined brand value of India's top 25 celebrity brands was estimated at USD 2 billion in 2025, a 3.7 per cent decline from the previous year.
• Sachin Tendulkar moved to fourth place with USD 125.9 million, and Mahendra Singh Dhoni rose to fifth with USD 115.3 million.
• Alia Bhatt was the highest-ranked female celebrity at sixth place with USD 93.9 million, followed by Deepika Padukone at seventh with USD 89.2 million.
• The report highlighted a growing shift towards digital endorsements, which made up around 60-75 per cent of total brand associations for several leading celebrities by 2025.