MoU between Ministry of Tourism and Mastercard to strengthen India's position as a global tourism hotspot

Key facts

• The Ministry of Tourism (MoT), Government of India and Mastercard have signed a two-year Memorandum of Understanding (MoU).
• The collaboration aims to boost India's appeal as a premium destination for domestic and international travelers.
• The partnership will leverage Mastercard's global platforms, including its renowned Priceless program, to spotlight India's rich cultural, spiritual, natural, and culinary treasures worldwide.
• The initiative will strengthen the tourism ecosystem by engaging public and private stakeholders to promote secure and responsible digital payment practices.
• As the official Knowledge Partner, MoT will identify strategic travel corridors and facilitate partnerships with relevant entities such as State Tourism Boards, the Archaeological Survey of India, and Ministry of Culture.
• The MoU will strengthen the tourism value chain by encouraging the responsible and secure use of payment systems, supporting the adoption of safe and seamless digital payments, and exploring the introduction of innovative, co-branded payment products.