MoT Signs MoU with Air India to Promote India as Global Tourism Destination

Key facts

• The Ministry of Tourism (MoT) and Air India signed an MoU on July 27, 2026, to jointly promote India as a premier global tourism destination.
• The MoU establishes a framework for coordinated initiatives across tourism marketing, destination storytelling, trade engagement, transit tourism, and visitor experience enhancement.
• The collaboration aims to boost inbound tourism and strengthen India's global visibility by leveraging Air India's expanding global network and the MoT's Incredible India initiative.
• Under the agreement, the partners will co-brand global marketing campaigns and explore extending Incredible India branding across Air India's touchpoints.
• The partnership includes participation in tourism exhibitions, roadshows, familiarisation trips, and work with State Tourism boards to highlight destinations.
• The ministry will facilitate special offers for Air India customers, including access to cultural attractions, heritage sites, and museums.