Ministry of Tourism signs MoU with Google India to promote tourism using AI

Exam-focused facts from the 2 July 2026 current affairs briefing.

Key facts

The Ministry of Tourism signed a Memorandum of Understanding (MoU) with Google India to strengthen the digital promotion of India's tourism destinations.
The collaboration focuses on the use of digital technologies, Artificial Intelligence (AI), data-driven insights, and capacity building.
The MoU is non-commercial, non-binding, and non-exclusive, with no financial implications for either party.
The partnership aims to enhance the visibility of India's tourism destinations, experiences, and cultural heritage among domestic and international travellers.
The agreement includes training and capacity-building programmes for Ministry officials on digital marketing tools, campaign optimisation, content creation, and AI.