Kissht (RBI-registered NBFC) launches ‘Loans Without Any Hiccups’ campaign with Sachin Tendulkar as brand ambassador

Exam-focused facts from the 1 September 2026 current affairs briefing.

Key facts

Kissht, an RBI-registered NBFC, has announced Sachin Tendulkar as its brand ambassador for a three-year period.
The campaign is titled ‘Loans Without Any Hiccups’ and features films rolling out across digital platforms.
The campaign’s premise is that Sachin Tendulkar gets hiccups every time a loan is approved on the Kissht app.
Kissht approves loans within 5 minutes, according to its Senior Vice President of Marketing.
The campaign will run across Instagram, YouTube, and other digital platforms.
Kissht completed its IPO and got listed in May 2026.