Internet and Mobile Association of India (IAMAI) launches E-Commerce Council of India in Bengaluru, Karnataka to unify $120 billion digital commerce ecosystem

Exam-focused facts from the 24 July 2026 current affairs briefing.

Key facts

The Internet and Mobile Association of India (IAMAI) launched the E-Commerce Council of India (ECCI), a first-of-its-kind national platform, in Bengaluru, Karnataka.
The ECCI aims to unify India's $120 billion digital commerce ecosystem through policy advocacy, research, and ecosystem collaboration.
The council will bring together stakeholders including policymakers, e-commerce marketplaces, brands, retailers, logistics providers, technology companies, payment solution providers, startups, exporters, MSMEs, industry experts, and academic institutions.
Leading digital commerce companies such as Amazon, Flipkart, Swiggy, Meesho, and Tata 1Mg are expected to participate in the ECCI.